CAMPAIGN VIEW
- Jacob Salomonsen
- Rune McLeod Winther
The Campaign view provides an overview of all creatives in a line item. In campaign view, specific data for each creative is available alongside a general overview of the overall statuses of a line item.
CONTENT:
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Overview
Campaign view works for both digital and print creatives adapting its screens to show data specific to each type. Subject to data received from the booking system it is even possible to view campaigns that include both types, making it simple to track creatives in simple as well as more complex campaigns.
The line item list
The left side of the screen is the list of line items. Each line item contains one or more creatives. To see the creatives of each line item, simply press the line. This will open the order and pressing again will close it.
A print line item can only have one creative placeholder, while digital line items can have multiple placeholders.
The line item menu
The line item menu is available via the 3-dot menu placed in the header line of each line item. This menu has access to various actions on line item level.
Actions in the line item are similar to those of the Context menu but there is one new actions from version X1.4 that is unique for this Campaign view context menu (and also added as a new button in right corner when a line item is expanded:
Copy to
Copy to makes it possible to copy ad material from one line item to multiple line items within the same campaign and creative type. So if you have a digital ad material that should be copied to e.g. two other line items it is now possible in a very fast and easy way like this:
INFO: If some of the line items in a campaign is hidden because of a setting set to hide if there is x amount of them it is needed to load all line items before the “Copy to” functionality will be visible:
WARNING: For now (in X1.4) this feature can either be accessed by all users or no users. We are working on a solution to be able to control access pr. user role and we are hoping it will be ready in the X1.5 version.
Creative placeholders
Inside a line item, there are one or more placeholders to which creatives are or can be uploaded.
If a placeholder does not yet have a creative, a dotted box indicating the area to which a creative should be dragged is shown. Also the expected dimensions of the creative is show.
If a creative is present, a preview of it is shown in the placeholder.
Under the preview area, typically an external ID or order number and a status for the line item is shown. For an explanation of statuses, please go the the status explanation.
At the bottom of the placeholder, the currently available tools are shown.
Large preview
Click the preview to open a larger preview of the creative. See the description of the large preview below.
3rd party tags (for digital creatives only)
The <> icon is used to open a dialog where a 3rd party tag can be entered.
Delete
The trashcan icon is used to delete the current version of the creative. If there are multiple creative versions, the next version will be displayed.
If the placeholder is an optional placeholder at it does not have a creative, it will be deleted.
Create optional creative place (for digital creatives only)
This button allows optional creatives to be added to digital line items. This is useful if there is a need to upload an additional creative - ie. in relation to performance driven campaigns. To delete an optional creative placeholder, press the delete icon (trashcan) on an empty optional creative placeholder.
HINT: To filter line items by type, use the filter menu in the top right-hand corner of the line item.
Preview
The preview screen shows a larger preview of the creative.
The toolbar adapts to the nature of the creative. There will be different tools for print, multipage print and digital creatives.
| Print (single page) | Print (multi page) | Digital |
|---|---|---|---|
Left arrow | Returns to the Campaign screen | ||
Convert to black/white | For further description, please see the Cropping, scaling and Color Conversions section. | - | |
Add whitespace | |||
Trim whitespace | |||
Crop | |||
CMYK | Shows print creative color separations (CMYK) | - | |
Zoom in | Enlarges preview | ||
Zoom out | Makes the preview smaller | ||
Zoom to fit | Zooms to a level where the preview fits in its entirety | ||
Reset to original size | Resets the zoom level to the original size | ||
Arrow up | - | Moves to previous page | - |
Arrow down | - | Moves to next page | - |
Arrow left | - | - | Moves to previous creative on order |
Arrow right | - | - | Moves to next creative on order |
Eye | Toggles between showing and hiding annotations | ||
Sticker | |||
Frame | |||
Download | Downloads the currently active creative | ||
Previewing Audio creatives
For audio creatives a player bar is displayed below a waveform (visual representation of the audio levels). Here you can start and stop the playing of the audio file and go directly to a sequence of the audio file by dragging the timer mark left and right.
Previewing video creatives
For video creatives a player bar is displayed below a the video. Here you can start and stop the playing of the video file and go directly to a sequence of the audio file by dragging the vertical timer mark left and right.
Specifications
Supported creative file types
You can upload the following creative file types via Campaign View:
File type | Extension | Purpose |
|---|---|---|
EPS | .eps | Print ads |
GIF | .gif | Digital ads, banners. Simple animations. |
HTML | .htm .html | Digital ads, banners. May include animations. Typically HTML files depend on other files and are as such delivered as Zip files. |
JPG | .jpg .jpeg | Digital ads, banners. Static images. |
Print ads | ||
PNG | .png | Digital ads. Static images. |
ZIP | .zip | Digital ads, banners. Typically a number of other filetypes zipped together in a single file for easy delivery. Zip files are automatically unzipped upon delivery. |
MP3 | .mp3 | Digital ads. Audio files. |
MP4 | .mp4 | Digital ads. Video files. |
Understanding statuses
These are some of the most frequently used statuses (alphabetically sorted)
Status | Explanation |
|---|---|
Adserver delivered | The creative(s) has been successfully delivered to the ad server |
Approve with changes | The creative can be approved with the changes indicated by the customer |
Arrived | The creative has arrived. It needs to be approved to proceed. |
Booked | The order has been received from the booking system but no creative has been added |
Completed | The order is complete |
Contact customer | Contact customer |
Customer proof | Customer has provided a proof |
Killed | The order has been killed (stopped) by the booking system |
Material deadline exceeded | The deadline for the material has been exceeded |
Multiple errors | There are multiple errors on the creative |
Need correction | The creative should be corrected |
Need correction client | The creative should be corrected based on anntations provided by the client |
New Assets | Additional asset(s) has been attached to a production order. |
New version | A new version has arrived |
Placed | The material has been placed |
Preflight error | There is a preflight error |
Requesting material | Creative has been requested from customer |
To be produced | The order is ready to be produced |
Waiting for external approval | The order is waiting for external approval |
Work in progress | The creative is being processed by the server |
Wrong size | The creative has a wrong size compared to the booking. |
Supported asset file types
Most asset file types are accepted by ADPOINT. Text documents can be uploaded but a preview will not be generated. Executable files and certain system file formats are not accepted. Local configuration may impact the file types accepted.
Tag sheets and 3rd party tags
For digital creatives it is possible to upload spreadsheet files containing multiple 3rd party tags. ADPOINT automatically creates placeholders and imports the creatives represented by tags found in the tagsheet.
While ADPOINT accepts most tag sheet formats, not all formats are supported. Please contact your system administrator if you have a tag sheet format that should be supported.