ADPOINT Functional Fact Sheet




Latest revision

January 2022

Document prerequisites

Some functionalities may not be available due to optional licensing or configuration limitations. Limitations in data available from other systems may also limit ADPOINT functionality.

The document is subject to change without notice.


User interface

  • HTML interface for Sales, Production, Ad Ops, External partners and Customers

  • Rich Java interface for Production

  • HTML interfaces for approval and asset delivery optimized for mobile phones.

  • Support for English, French, Dutch, Norwegian, Finnish, Swedish and Danish

  • Integrated language workbench for customized translations

  • User or group specific data column settings

  • User specific tabs

  • Quick search for free-text searches

  • Advanced filtering and possibility to share filters

  • User settings restored on login

  • User and group management with permission settings

  • Integration with leading federation services

Digital creative management

  • Creative formats: JPEG, GIF, PNG WebP, Video, Audio and HTML5 formats (individual or as zip files)

  • 3rd party tags and tag-sheets (generic and customized formats, VAST)

  • Native ad templates

  • Profile-driven validation with error and warning levels

  • Entry of click-through links and descriptions

  • White- and blacklisting of allowed links

  • Detection of auto redirects

  • Create line items and upload creatives to Google Ad Manager, Appnexus and FreeWheel

  • Setup mapping of formats to sizes

  • PDF and EPS conversion through Callas PDF Toolbox

  • PDF preview rendering through Adobe PDF Library

  • Preflight through Callas PDF Toolbox (included), Onevision Asura and Enfocus Pitstop

  • Preview CMYK color separations

  • Color to Black/white conversion

  • Proportional and nonproportional scaling

  • Cropping to booked size and user-defined size

  • Automatic and manual removal of crop marks

  • Output as normalized PDF and EPS


  • Https based uploads via HTML portal pages

  • Input via local and network folders, FTP and S3 buckets

  • POP3 E-mail attachments

  • Drag-and-drop via HTML and Java gui


  • Delivery to local and network folders, FTP/FTPS and S3 buckets

  • HTTP/HTTPS download to client hard drives

Ad system integration

  • Interfaces available for ad solutions from LineUp, ADvendio, Operative, Tieto, Atex (Enterprise and Genera), CCI, Naviga, SAP and Zeno (Others available on request)

  • Generic AdsML/XML based integration

  • Optional data and status write-back to various solutions

Production, proofing and asset management

  • Accepts assets, production files (native files) with version tracking

  • Asset formats: All common graphic file formats

  • Production file template library on product and customer level

  • Direct access or packaged job folder download

  • Production app plugins (Adobe InDesign and Adobe Photoshop)

  • Add and annotate visuals

  • Check in of assets from InDesign

  • Check out/Check in feature on folder level for any file-based authoring tool

  • Automatic order, customer and usage tagging of assets

  • Customizable categories and type

  • Automatic and manual time tracking

  • Internal/external soft proofing with annotations on any creative

  • Internal and external notes

  • Handling of Composite orders (mother/child orders)

  • Automatic and manual production partner assignment

  • Create manual production orders with material specifications for print and digital formats

  • Automatic and manual ad pickups

  • Automatic and manual cropping/scaling

Workflow automation

  • Automatic status updates

  • Setup scheduling of email material requests, proof alerts and reminders in accordance with deadlines

  • Set up auto approve schemes with internal and external approval

  • Set up individual email schemes based on order properties

  • Set up branded email templates

  • Track workflow activity on creative level

Deadline management

  • Import deadlines from ad system

  • Set up deadlines through internal deadline management module


  • Database access

  • Jasper report interface

Integration X A/S
Sværtegade 3, 1st floor
DK 1118 Copenhagen K

Phone: +45 4816 1690


Integration X acknowledges trademarks and copyrights of all vendors and products mentioned.